In the business world, first impressions are everything. And often, the quickest and most efficient way to make a good one is through marketing.
But what if you could make a positive first impression with little to no effort at all? Enter sticker marketing. With something as simple as custom vinyl sticker printing, you can create a professional and unique for your brand. And we know just how.
Here are four ways you can use stickers to win over customers on the first try:
1. Create a fun and engaging design
If you want your stickers to truly make an impact, focus on creating an attention-grabbing design. Think about what makes your business unique and use that as inspiration for a memorable logo or slogan.
Whether it is bright colours, clever messages or quirky illustrations, keep in mind that the more eye-catching your sticker is, the more likely people are to notice it. You can create amazing design with no design experience at all. Many sticker printers offer free online tools to edit and personalize pre-made templates to fit your brand.
2. Place a thank-you sticker on the packaging of every order you ship
Another great way to make a positive impression with your customers is by including stickers in their orders. A simple “thank you” sticker can go a long way in making your customers feel appreciated and valued.
It shows that you care about their satisfaction and are willing to make the extra effort to send them off with a smile. And if your stickers are printed on high-quality, durable materials, you can be sure they’ll stick around for a long time to come.
3. Use premium materials for stunning effects
If you really want your stickers to stand out, it’s important to consider the material you print on. There are many options available today, from standard paper stickers to vinyl and full-colour die cut varieties.
But if you are looking for a way to create a high-end look for your brand, effect stickers are your best option. These are metallic vinyl-based stickers that have a rainbow, glitter or silver effect. See for yourself and update your range with custom holographic stickers.
4. Give free personalized stickers to customers
One of the best things about stickers is that they can activate the reciprocity principle. This social psychology phenomenon states that people feel obligated to return a favour after someone does something nice for them. And with personalised stickers, this is a very real thing.
By giving away free stickers, you’re essentially putting your brand in the hands of your customers. And in return, they are more likely to give you a favourable review and support your business in the long run.
Whether it’s using stickers as part of your marketing strategy or simply including them with every order, there are many ways to make a positive first impression with sticker marketing. So why not start using stickers today and see how they can help you stand out from the crowd?