The Fiesta Bowl will be a top tier bowl this season because it will be a College Football Playoff semifinal.
But with that increased visibility comes a new title sponsor in Vrbo, as the New Year’s Six bowl will kick off on Saturday, Dec. 31 with 2 of the nation’s 4 highest-ranking teams battling for a spot in the CFP National Championship.
In a release by the Fiesta Bowl, it shared that both organizations have a rich history for their innovation and for bringing people together to make memories that last a lifetime. Known as a “Bowl of Firsts,” the Fiesta Bowl was the first to secure a title sponsor back in 1986 and Vrbo created the first online platform for travelers to book private whole homes, beach houses, cabins and condos for their family vacations.
“There’s nothing like spending an amazing weekend away with family or old college friends in a Vrbo and getting the whole place to yourselves,” said Jon Gieselman, President of Expedia Brands. “Partnering with the Fiesta Bowl is a perfect fit for Vrbo because Arizona is one of our most popular vacation destinations. We look forward to seeing fans from all over the U.S. enjoy being together in some of the finest vacation homes in the country.”
This season will be the 52nd annual game in bowl history, and the third CFP Semifinal at the Fiesta Bowl, after Clemson defeated Ohio State in 2019 and 2016.