The Mark Wiley Group is delighted to welcome Xochitl Underwood as the Vice President of Marketing and advertising and Communications. In her new part at MWG, she will lead advertising and marketing technique and greatly enhance communications initiatives to give the more in depth viewers entry to related information and facts regarding genuine estate places.
“Xochitl provides a wealth of institutional expertise in strategic advertising and communications to the Mark Wiley Group govt crew,” mentioned Mark Wiley, owner and team chief of the Mark Wiley Team. “As our team continues to grow and as we keep on to service the authentic estate demands of the Las Vegas neighborhood, Xochitl will be a precious addition to our group.”
Underwood is a seasoned media, branding, marketing leader, and strategist bringing a lot more than 25 decades of experience in communications to her new part. In advance of joining the Mark Wiley Group, she came from the neighborhood CBS affiliate, KLAS-8, component of Nexstar Media, wherever she served as the Government Producer of Digital Written content. In her position, she was accountable for expanding audience expansion and attain on all web-primarily based platforms, including 8NewsNow.com and 8NewsNow.com En Español (a Spanish news web site), MysteryWire.com, and all social media methods for the station’s programming merchandise.
Before becoming a member of Nexstar Media in 2019, Underwood labored as the Information Director for Comcast NBC Universal’s Las Vegas Telemundo station. She formulated and introduced the affiliate’s very first reside Spanish broadcast in the Las Vegas marketplace in June 2014. She oversaw and led all editorial content material for broadcast, electronic platforms, and teams. Under her management, the information systems were being ranked #1 in vital demographics and were identified and awarded quite a few Emmy Awards, together with Best Newscast.
During her 15-year tenure at Comcast NBC Universal, she managed area enterprise partnerships with marketing and promoting products and services. In addition, Underwood held various management titles in massive marketplaces, like Information Director for the Telemundo station in Dallas and Government Producer of the Telemundo Output Center. She also worked for the Belo Company in Phoenix. Her media profession commenced at Univision in 1998 after becoming one of the youngest newsroom leaders in the place. Less than a calendar year into her function, she introduced the very first-ever reside Spanish language broadcast in the heritage of Las Vegas.
Underwood was not long ago inducted into the Nevada Broadcasters Hall of Fame and is a six-time Emmy Award winner. She acquired a Bachelor of Arts in Telecommunications and Broadcast Journalism from Pepperdine University in Malibu, California.
About the Mark Wiley Realty Team
The Mark Wiley Team, with Keller Williams Realty SW, is the Las Vegas area’s most ground breaking authentic estate staff and a 1-end authentic estate useful resource for getting or offering a household in Las Vegas, Henderson, North Las Vegas, and surrounding southern Nevada communities. Serving a wide range of clientele from initial-time homebuyers to seasoned investors, the Mark Wiley Group gives a staff skilled and skilled to stand for serious estate buyers or sellers in any problem. Learn extra at mwgrealestatelasvegas.com.