The rise of person privacy — and the subsequent loss of life of 3rd-get together cookies — signifies that entrepreneurs who rely on third-celebration info and programmatic advertising will need to pivot and adapt their methods. This is to embrace a new era of digital marketing and promotion.
The occasion will unpack all things pertaining to the Protection of Personal Information Act and what it implies for your organization.
Novation Consulting founder Elizabeth de Stadler will current a dummy’s guidebook to making use of advertisement-tech and mar-tech in a POPI Act-compliant way. She suggests that she will cover the subsequent subject areas:
- ‘POPI Act basics: Like, what is it, exactly?’
- ‘More POPI Act basic principles: the stuff that all the (other) lawyers are obtaining wrong’
- ‘POPI Act and mar-tech, advert-tech — and each individual other tech, for that matter’
- ‘POPI Act and cookies: Are you utilizing it the right way?’
- ‘Why you shouldn’t be anxious about what’s occurring in Europe’
- ‘Any inquiries you may perhaps nevertheless have’
de Stadler’s presentation will be adopted by a panel dialogue made up of electronic-content material business thought leaders. The panel will examine all the things from the potential of digital advertising to likely techniques for a cookie-a lot less earth and all kinds in involving.
The panel includes:
- Lorraine Landon, expert direct SSA at Google
- Umna Adams, head of immediate marketing at Woolworths
- Joanne Hope, co-founder and chief working officer of 2Stories, and
- Roan Mackintosh, controlling director for Middle East and Africa at Incubeta Group.
The panel will be moderated by Anelde Greeff, co-founder and main articles officer at 2Stories.
The occasion will be held on Wednesday, 25 Might from 14:00 to 17:00. Tickets are priced at R650. The party will be live-streamed and contributors will receive the back links after tickets have been acquired.
Men and women are encouraged to sign up listed here.
For additional information, go to www.novcon.co.za. You can also follow Novation Consulting on Facebook.
POPIA Novation Consulting 2Stories POPIA party Novation Consulting associates with 2Stories POPIA Small business party